2012 will be known as the year when political ads began to modernize. There are three main reasons for this upgrade; the internet provides enhanced exposure for campaigns who understand how to viralize their ads; production value is now in the hands of professionals instead of paper-pushing campaign managers; everyone wants young people who have increased engagement over the past 4 years. They do not vote, but they might.
Here is Obama’s first swing at Romney. It is mild but eventually it will be relentless.